Does Alexa rank really matter?

Depending on who you ask you will get different responses to this question.  To many their Alexa ranking is just as important as their Google ranking.  If you are a new blog or site owner you are probably concerned about your ranking with Alexa as well.

Alexa gives your site by traffic and compares it to your competitors sites.  A higher Alexa rank can do a few things for your business.

1.  Prove you to be a credible source.

2.  Increase your sales.

3.  Increase your traffic which will increase your rank in Google as well.

How do you get a higher Alexa ranking?

In my research I have only found three possible ways to boost your ranking with Alexa without jeopardizing your Google ranking.  Let me preface the top three by saying, you absolutely must create quality content!  Remember “CONTENT IS KING”!  The best way to increase your ranking anywhere is content!  No way around it.

So without further ado here goes:

1.  Install an Alexa Toolbar - after installing this toolbar be sure to set your site as your home page.  Be sure to set the home page of all of the PC’s in your home or office to your site page as well.

2.  Install Alexa Rank – this tool can be easily placed on your site and will keep track of your Alexa ranking.

3.  Rank Raise – This site is a traffic exchange site which is supposed to increase traffic, thereby increase your ranking.

While I cannot promise the effect of any of these methods, I can definitely say they can’t hurt to try.  The two Alexa tools are FREE!  Rank Raise has a free and paid version.  I will give updates on all of these methods at the 30, 60 and 90 day marks!